Project Location: Pan India
Direct Impact: 45 leading corporate, 4,000+ employees enrolled.
Project Period: 2005-06
Introduced payroll giving in India with 36 corporate partners with more than 4,000 individuals enrolled in payroll giving program in 2007 through payroll program for United Way. Partnered with Kelloggs, Colgate Palmolive, JWT, Bates, Kodak, e-Serve, Monsanto, Citigroup and many more set the ball rolling for payroll giving in India.
In the year 2004, corporate India was just about beginning to think philanthropy. Payroll Giving was a premium, popular and rapidly growing global platform for supporting charities by corporates. In the US, employee participation in payroll giving is nearly 35%. United Way Mumbai introduced payroll giving to 55 leading corporates in the year 2005 of which 36+ corporates signed up for United Way Mumbai’s payroll giving program including Accenture, Citi Bank, E-Serve, Tata AIG, Colgate, Kelloggs and many more.
